Last updated: 02.21.2026

Roots & Story (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information we collect

We may collect the following types of information:

Information you provide

  • Name and email address when you request our free guide, join our email list, or contact us

  • Any information you include in messages you send us

Information collected automatically
When you visit our website, we may automatically collect information such as:

  • IP address, browser type, device information

  • Pages viewed, time on site, referring and exit pages

  • General location information (city or region)

How we use your information

We use your information to:

  • Deliver the free video guide or other resources you requested

  • Send helpful follow-up emails and updates from Roots & Story

  • Respond to messages and inquiries

  • Improve our website, content, and advertising

  • Measure marketing performance and understand what content is helpful

Email communication

If you opt in, we will email you the requested resource and occasional related content. You can unsubscribe at any time using the link in any email.

Cookies, analytics, and advertising

We use cookies and similar technologies to improve your experience and understand site traffic.

Google Analytics
We use Google Analytics to understand how visitors use our website. This data helps us improve content, website performance, and user experience.

Meta Pixel
We use the Meta Pixel to measure ad performance and help show our ads to people who may be interested in our services. This may include retargeting, meaning you could see Roots & Story ads after visiting our website.

You can control or limit cookies through your browser settings. You can also adjust ad preferences through Meta’s ad settings and opt out of certain Google Analytics tracking using Google’s opt-out tools.

Sharing your information

We do not sell your personal information.

We may share information with trusted service providers who help us operate our business, such as:

  • Email marketing and automation tools

  • Website hosting and website tools (including Squarespace)

  • Analytics tools (Google Analytics)

  • Advertising tools (Meta)

These providers are only permitted to use your information to perform services for us.

We may also disclose information if required by law or to protect our rights.

Data retention

We keep personal information only as long as needed for the purposes described in this policy, unless a longer retention period is required by law. You may request deletion of your information at any time.

Your choices and rights

You can:

  • Unsubscribe from emails at any time

  • Request access, correction, or deletion of your personal information

  • Ask questions about how we use your data

To make a request, contact us at: [your email address]

Children’s privacy

Our website and services are not intended for children under 13, and we do not knowingly collect information from children under 13.

Security

We take reasonable steps to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date.

Contact

Roots & Story
Email: hello@rootsandstory.com
Phone: 515-303-0503